AVC Immedia was appointed by OPITO to develop an interactive game for use at their ‘Energise your Future’ Offshore Europe event and across their social media pages. The game was to be engaging and help build interaction with school pupils across the country to effectively communicate that the oil and gas industry is based both on and offshore, helping to dispel the myth that the majority of roles within the industry are based on an installation. The game was also the focal point of a wider social media campaign, promoted across OPITO’s various social media platforms, to raise awareness and drive traffic to the Oil & Gas Skills Navigator website
Designed and developed using gamification principles, the Drone Zone Navigator involves flying a drone around oil & gas related obstacles. The game was designed in a simplified graphic style, which included bespoke icon illustrations including an oil rig, wind turbine, vessel, seagull and sky scraper. To help encourage repeat visits and competitiveness amongst the target audience, AVC integrated the ability for users to submit their score to a publically visible leader board.
The game was launched during the OPITO ‘Energise Your Future’ event where the game was played and enjoyed by over 250 S5 and S6 school pupils from across the Aberdeen City and Aberdeenshire regions. This supplemented the rest of the events activities which included the pupils being taken on a guided tour around the exhibition.